diff --git a/README.md b/README.md
index 22b748bccec5decaefec436bba7a51c7536594ad..8c46fbe21ca2d979c270fa1b0c9586ea745b9a7c 100644
--- a/README.md
+++ b/README.md
@@ -17,24 +17,41 @@
 
 # Material for MkDocs
 
-A Material Design theme for [MkDocs](http://www.mkdocs.org).
+A Material Design theme for [MkDocs][1].
 
-[![Material for MkDocs](docs/images/material.png)](http://squidfunk.github.io/mkdocs-material/)
+[![Material for MkDocs](docs/images/material.png)][2]
+
+  [1]: http://www.mkdocs.org
+  [2]: http://squidfunk.github.io/mkdocs-material/
 
 ## Quick start
 
-Install with `pip`:
+Install the latest version of Material with `pip`:
 
 ``` sh
 pip install mkdocs-material
 ```
 
-Append the following line to your existing `mkdocs.yml`:
+Append the following line to your project's `mkdocs.yml`:
 
 ``` yaml
 theme: 'material'
 ```
 
+## What to expect
+
+* Responsive design and fluid layout for all kinds of screens and devices,
+  designed to serve your project documentation in a user-friendly way with
+  optimal readability.
+
+* Easily customizable primary and accent color, fonts, favicon and logo;
+  straight forward localization through theme extension; integrated with Google
+  Analytics, Disqus and GitHub.
+
+* Well-designed search interface accessible through hotkeys (<kbd>F</kbd> or
+  <kbd>S</kbd>), intelligent grouping of search results, search term
+  highlighting and lazy loading.
+
 For detailed installation instructions and a demo, visit
 http://squidfunk.github.io/mkdocs-material/
 
diff --git a/docs/images/material.png b/docs/images/material.png
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diff --git a/docs/index.md b/docs/index.md
index d39f87962116e6e00f02ed6cad9c3e3375e68acf..ea5ce7aa0d6d766d5aa8a472707cc60b4e7941dc 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -19,12 +19,26 @@ Install the latest version of Material with `pip`:
 pip install mkdocs-material
 ```
 
-Add the following line to your `mkdocs.yml`:
+Append the following line to your project's `mkdocs.yml`:
 
 ``` yaml
 theme: 'material'
 ```
 
+## What to expect
+
+* Responsive design and fluid layout for all kinds of screens and devices,
+  designed to serve your project documentation in a user-friendly way with
+  optimal readability.
+
+* Easily customizable primary and accent color, fonts, favicon and logo;
+  straight forward localization through theme extension; integrated with Google
+  Analytics, Disqus and GitHub.
+
+* Well-designed search interface accessible through hotkeys (<kbd>F</kbd> or
+  <kbd>S</kbd>), intelligent grouping of search results, search term
+  highlighting and lazy loading.
+
 For detailed instructions see the [getting started guide][3].
 
   [3]: getting-started.md